Municipalities are frequently in search of creative solutions to breathe new life into their downtowns, often with limited resources and diverse stakeholders. This was the challenge faced by the city of Hayward when it wanted to rejuvenate its nine-block central business district, enhancing its identity and appeal through beautification and pedestrian enhancements.
Brought on board for the master planning stage, CALA engaged stakeholders to help identify options for strategic interventions that would develop a signature identity for downtown and improve the pedestrian experience without costly changes to the road alignment and infrastructure.
The resulting improvements included re-working and supplementing an over-grown canopy of trees to bring more light to the sidewalk. Lighting, street furniture and other amenities were selected and designed with Art Deco themes, repeating motifs from existing downtown buildings to create a unique identity.
From master planning through construction, CALA collaborated with property owners, stakeholders and the City Council to master plan and install this $3.1 million project in multiple phases. Among other improvements, the work included managing and supplementing a mature canopy of street trees, sidewalk replacement, and the addition of lighting and street furniture.