Align Your Passion!

Have you ever stepped back away from your day to day work life to think about what you are most passionate about in your profession?  Are you doing enough of that in your current job? If you could do more of it, would you then become more engaged in what you are doing?

As we all progress in our career we learn that there are going to be certain aspects about our job that we absolutely love and then there are other aspects that feel more like “work”.


With that basic premise we set a goal in 2015 of identifying individual passions and aligning groups of like-minded people into “action groups”.  We are beginning with five different groups aligned with our five work categories: Recreate, Educate, Live + Work, Connect and Sustain. The idea is simple, support employee’s’ efforts in advancing their own personal knowledge and expertise and the by-product of their efforts will lead to firm growth, innovation, and leadership.

We are hoping that each group will meet at least once a month.  The groups will provide the opportunities to share lessons learned, discuss what is on the drawing boards or under construction, share projects the have visited, and discuss outside opportunities that are directly related to those employees passions. Group members will be encouraged to attend conferences, seek out educational opportunities/classes, read literature, and visit projects.  In addition, these groups will be a core component within formulating marketing strategies and developing content.

To be honest, we are still early in the process and have only had one action group meeting to date. However, we are encouraged by the enthusiasm of this first group and the potential this program represents for personal, professional and firm growth!  Because let’s face it…a truly great design is driven by passion, plus who wouldn’t want their day to feel a little less like “work”!

Brian Fletcher, President – Connect/Live + Work Action Group Mentor

From the Eyes of an Intern

My first experience at Callander Associates was a two and a half week internship during my winter break in which I learned more than I could have ever hoped for. I was able to dive in right away and get my hands dirty doing everything from hand and computer renderings, to drafting, to visiting project sites. Though a short stint, I was able to obtain an enormous amount of knowledge about working in a firm, office culture and what landscape architecture is like outside of the classroom.

A few months later I was lucky enough to have the opportunity to participate in a summer internship. This included working in both the San Mateo and Rancho Cordova offices where the same amount of camaraderie and laughter were present. I worked on a range of projects and was able to expand the type of work I was doing from my time I had spent there in December, while learning something new everyday in the process.

As a Cal Poly student I have grown to love landscape architecture for its emphasis on the environment and the integration of the environment into smart design. Working at Callander allowed me to utilize the skills that I have learned in school and apply them to real life situations and truly understand smart design. I enjoyed the challenges, fun and laughter that come with working in a professional firm and feel that I gained knowledge and experience with each project that I worked on. I couldn’t have asked for a better firm or better people to work with during my first official internship experience with a landscape architecture firm.


written by the extremely talented Katie Barsanti, who is currently studying abroad during her 4th year at Cal Poly in the Landscape Architecture program! We know she is having a blast and look forward to her return!  

1990 All Over Again?

Funny how much our focus shifts with our immediate circumstances.   Who remembers 1988-1990?  Those were some dry years here in California.  Water rationing was in effect.  Measures put in place by the EBMUD were thought to be positively draconian.  There just wasn’t enough water to go around.


Shasta Lake 1991
photo from Department of Water Resources

All the talk in the field was about drip irrigation and drought tolerant plantings.  And legislation went on the books to enforce it.  AB 325 (AB 1881’s predecessor) became law in 1990.   For a while there, everyone was on board with water efficient landscape design.  Classes were taken and plans were prepared in compliance with the new guidelines.  Documentation packages were submitted and carefully reviewed by the local agencies charged with AB 325’s enforcement.  There was even talk of requiring a license of irrigation designers.

But then a funny thing happened; it started to rain again.

With an abundance of water it was hard to maintain the level of heightened vigilance about water use that characterized landscape design in those years.  And the explosion in growth of the drip irrigation industry exposed its problems to a broader audience.  People learned that drip is fragile, and sometimes the first indication that the system isn’t working is dead plants.  These traits didn’t compare favorably with more robust conventional irrigation systems.

And so the pendulum swung back.

Have we gotten it right yet?  Was it appropriate to go back to conventional spray systems in situations where a drip system could have been used?  In some instances, the answer may well be ‘yes’.  We’ve learned a lot about the limitation of the technology.  What has worked beautifully in agriculture for decades hasn’t translated to commercial landscapes quite so easily.  The farmer’s field doesn’t suffer from ‘desire lines’ through the landscape.  The farmers’ field is her livelihood.  She is NOT going to let it fail.  The commercial landscape is an amenity where the emphasis is on minimal maintenance cost.  The diligence applied to these two landscapes couldn’t be more different.


Shasta Lake 2014
photo from

But I would venture that we’ve forgotten a lot too.  We’ve forgotten that droughts are a natural, regularly occurring phenomenon in California, and according to historical records (as written in tree rings pre-dating our move west) we haven’t seen nearly the worst of them.  But, up to now, it’s been raining and there’s been more attention paid to rain gardens than water conservation.  Leave it to an ‘old guy’ (me!) to give you another perspective.  Take our recent lack of rainfall as a reminder about the natural inconsistency of the weather here.  Whether it rains tomorrow, and rains for 3 weeks straight, is largely irrelevant.  We will have droughts, they will be back, and we need to ALWAYS be thinking about water conservation, wet year or dry.  It’s time to dust off those drip irrigation catalogs and xeriscape plant lists…but this time let’s keep them out even when the rain returns!

(funny footnote: as I was writing this I received an e-mail from Hunter touting their ‘New Point Source Drip Emitters’.  What do you suppose they are anticipating?)

Mark Slichter, Principal

My First Year at Callander

Over the past year, Callander Associates has had several new employees join our team! Two of our newest team members, Amy McNamara, and Zach Katz were asked to give us their perspective about what it has been like during their first year of working for our firm. Amy brings several years of experience and an east-coast background to our team, while Zach has jumped right in to his first year in the Landscape Architecture profession.


Amy McNamara, Project Manager

“With five years of education and five years of professional practice under my belt, it’s hard to believe I’ve been involved in landscape architecture for almost a decade. In this short time, I’ve been privileged to work on a diverse list of project types in a variety of geographic locations, designing landscapes on both coasts.

I did my undergraduate studies at Penn State University, and began my professional career at a very small firm in the Philadelphia area. The transition from being a student to a practicing landscape architecture was very exciting, but also challenging–education can provide a landscape architect the requisite theoretical background, but many of the practical skills needed to succeed professionally–such as how to deliver good work product on budget–come only with time. Adaptability and versatility are key for young professionals and I spent most of my first two years just soaking up as much information as I possibly could.

The second half of my career has been influenced by my move to California. While not starting from scratch, it has been a challenge adapting to some West Coast design practices. On the flip side, it has also been a great pleasure as the Bay Area offers a number of advantages not present in landscape architectural practices on the East Coast. In general, the climate of the Bay Area lends itself to a greater emphasis on outdoor space. The accessibility of year-round open space in both private and public settings presents an abundance of opportunity for innovation, and the ability to utilize an incredible plant palette, with many distinctive plants (I’m looking at you, succulents!) that are not available on the East Coast. It has also been a great relief to disregard the design requirements for snow removal and the omnipresent safety issues of ice!

I am happy to say I have found a professional home on the West Coast with Callander Associates! One of the characteristics that initially drew me to Callander was the variety of project types that I would have a hand in. True to form, in my short time here, I’ve worked on projects ranging from corporate courtyards to green streets to public parks. Furthermore, it is amazing to me that I could literally walk a mile in any direction and stumble upon a Callander project. Working for a Bay Area leader, it is rewarding to see our built work directly influencing the local community to such a great degree.  Finally, it is 100% true that positive work relationships influence career happiness–in addition to feeling professional fulfilled, my coworkers are such a great group of people to work with and play with. They have truly made my cross-country move more manageable and enjoyable. I look forward to developing my personal and professional relationships and expanding my knowledge at Callander Associates. I am excited to see what the future holds!


Zach Katz, Project Assistant

“As I’ve hit my one year mark at Callander Associates, I think about how my transition from a student to professional has been much smoother than I expected it to be.

I loved the landscape architecture program at University of Oregon and the guidance it provided to help me find my way through the broad spectrum of the profession. Throughout my time at Oregon, I developed a passion and appreciation for the type of work landscape architect’s do and became aware of the positive effect they have on people and the environment. I was so eager to get started in the profession and was excited Callander gave me the opportunity to join the team.

My biggest fear coming into the profession was that I would spend long hours at my computer, working on cad and not really interacting with people. But this hasn’t been the case! I still do CAD work, but it’s mixed in with drawings, renderings, designing and site visits. One of my favorite aspects of working here is the office environment. I was so accustomed to my studio environment in school, where we were always helping each other, and adding a little fun into our work regime. Working at Callander has felt like a perfect extension of that studio environment!  At Callander, we genuinely enjoy spending time together and crack jokes about each other (although, being the rookie, I’m usually at the end of them). After only a few months of being at Callander I felt like I was part of a new supportive community where I could express myself and feel confident that I would be able grow as a landscape architect.

I’ve enjoyed the challenges of working in a professional firm. It took some time to adjust to the fast pace, as I am constantly working on more than one project at a time. However, I’m becoming accustomed to it, and appreciate the project diversity, and the continued learning that I gain with each different project I work on.

I couldn’t have asked for a better way to start to my career. I’m at a great firm with great people who push me to be my best, not only as a designer, but as a person. I’m confident that they will help me continue on my path of professional growth as a landscape architect.”



Message from Brian: Urban Land Institute Spring Meeting

This year is shaping up to be a year of involvement and re-engagement within the profession for me.  The effects of the recession seem to be wearing off and the promise of a stabilized, and dare I say growing, economy in the Bay Area have reinvigorated my desire for professional growth and to become more involved in professional organizations.  Since the beginning of the year I have joined two groups that I have had interest in for some time now, SPUR and ULI.  A few weeks ago I attended the ULI Spring Meeting in San Diego.

San Diego innovative downtown development

This being my first ULI event I really didn’t know what to expect.  In reviewing the session outlines I was convinced that I would be exposed to current trends in housing and office sectors, which I was, but I was surprised to find inspiration regarding public outreach techniques and office culture.  Here are just a few of the topics and ideas that caught my attention:


  • Innovation in nature is usually defined as mutation and is usually fatal.  Innovation in society may have failure as a potential consequence but it is not lethal.
  • Strongest element supporting innovation in the workplace is culture.
  • Mistakes refine you but don’t define you.
  • Office environments can support innovation by increasing the opportunities for interactions, engagement and water cooler talk.

The New Workplace

Comparison between Facebook and campus strategies

  • Strategies vary widely depending on the campus location (suburban vs. urban) and the level of existing amenities in close proximity. being located in downtown San Francisco does not provide the same level of onsite amenities as Facebook since restaurants, dry cleaning, gyms, and other businesses are located in close proximity.  While Facebook, being isolated on the Bay edge in Menlo Park provides extensive amenities on campus.
  • Newer companies have the ability to rethink what the office environment and culture should be because they don’t have decades of organizational baggage.
  • Yahoo recently made a very public decision to discontinue telecommuting to reinvigorate their office culture.

New Models for Community Engagement in Real Estate

  •  Technology is now providing new tools to engage the community.
  • MindMixer is trying to develop a better way to connect to the people who care most about the community.  Project specific sites allow residents to post ideas and pictures as well as respond and cast votes.
  • allows residents to vote and post ideas for specific projects and sites.  It can ask the question what would you want built on this site, or what stores would you like included in this shopping mall.  This information can then directly inform decisions made by the developer.
  • is taking the idea of crowd funding to real estate by congregating small investors.

Brian Fletcher, President